Co-track chairs
Ingo Karpen
Karlstad University
Sweden
Rui Soucasaux Sousa
Católica Porto Business School
Portugal
Nancy V. Wünderlich
Berlin Technical University
Germany
Indicative Topics
- Creating service strategies and designs
- Consumer-centric and consumer-driven strategies
- The role of employees in crafting service strategies
- Servitization of manufacturing
- Bridging service operations and service marketing
- Crossing boundaries: from internal to external marketing
- Understanding and managing service productivity
- The role of digital technologies in service strategy, productivity and operations
- Relationship between service operations, productivity and sustainability (environmental, social, economic)
- Managing employee and customer productivity in technology-enabled services
- The gig economy and on-demand services
- The role of service design in shaping service strategy, operations, and productivity
Conference Tracks
AI/robotics in Services
B2B in Services
CCT in Services
Circular Services & Sustainability
Customer Experience &
Journeys
Data Science for Service
Digital Services
Healthcare and Wellness Services
Public, Not-for-profit and Governmental Services
Service Design & Innovation
Service Ecosystems & Institutions
Service Employment & Employees
Service Failure and Recovery
Service Strategy, Operations & Productivity
Social Impact of Services
Tourism Services
Transformative Service Research
Other Topics Related to Services
Special Sessions