The 14th SERVSIG Conference will take place in the beautiful and historic city of Braga, Portugal, from June 10–12, 2026, hosted by the Centre for Research in Business, Markets & Society (iBMS) at the University of Minho.

Rooted in the theme “Shaping the Future through Service: Transforming Individuals, Markets & Society,” this edition of SERVSIG invites scholars and practitioners to explore the critical role of service in driving positive transformation across multiple domains. In a world increasingly shaped by technology, societal shifts, and environmental imperatives, service research is at the forefront of reimagining how value is created and shared.

Join us in Braga to connect with the global service research community, engage in lively discussions, and contribute to shaping the future through service.