Co-track chairs
Dorian Florea
IÉSEG School of Management
France
Anna Salonen
University of Jyväskylä
Finland
Tobias Schäfers
Copenhagen Business School
Denmark
Indicative Topics
- Digital, data-driven, and AI-enabled B2B services
- Circular/sustainable business transition through B2B services and solutions
- Selling of B2B services
- Pricing and monetization strategies in B2B services
- B2B services in multi-actor ecosystems
- Value creation throughout the B2B customer journey
- Business actor engagement and experience management in B2B service settings
- Remote, virtual, and/or (ro)bot-assisted B2B services
- Potential dark side or unintended consequences of B2B service strategies
- Servitization and evolving business models
- Emerging topics, methods, and perspectives in B2B service research
Conference Tracks
AI/robotics in Services
B2B in Services
CCT in Services
Circular Services & Sustainability
Customer Experience &
Journeys
Data Science for Service
Digital Services
Healthcare and Wellness Services
Public, Not-for-profit and Governmental Services
Service Design & Innovation
Service Ecosystems & Institutions
Service Employment & Employees
Service Failure and Recovery
Service Strategy, Operations & Productivity
Social Impact of Services
Tourism Services
Transformative Service Research
Other Topics Related to Services
Special Sessions