SERVSIG is a leading international conference dedicated to advancing service research, bringing together academics and professionals to exchange ideas and co-create innovative solutions for the challenges and opportunities shaping the field. The 2026 edition, hosted in Braga, marks a significant moment for the global academic community.

Guided by the theme “Shaping the Future through Service: Transforming Individuals, Markets & Society”, this year’s conference invites participants to examine the pivotal role of service in driving positive change across diverse domains.

In an era defined by rapid technological advancement, profound social transformation, and pressing environmental imperatives, service research stands at the forefront of reimagining how value is created, delivered, and shared.