Co-track chairs

António Azevedo
University of Minho
Portugal

Achilleas Boukis
University of Birmingham
United Kingdom

Carmen Padin
University of Vigo
Spain

Luca Petruzellis
University of Bari Aldo Moro
Italy
Indicative Topics
- Designing (Phygital) services/ experiences in tourism
- Personalization and technology/AI integration in tourism service offerings
- Innovation in tourism service ecosystems and value co-creation
- Inclusion and diversity in tourism services
- Sustainable business models for tourism and hospitality providers
- Service recovery strategies in tourism
- Human resource challenges for tourism and hospitality workers
- Smart tourism services and their role in enhancing visitor engagement
- Ethical and green practices in tourism service provision
- Dealing with overtourism
- Place-making and e-governance/ supporting services in destination management
Conference Tracks
AI/robotics in Services
B2B in Services
CCT in Services
Circular Services & Sustainability
Customer Experience &
Journeys
Data Science for Service
Digital Services
Healthcare and Wellness Services
Public, Not-for-profit and Governmental Services
Service Design & Innovation
Service Ecosystems & Institutions
Service Employment & Employees
Service Failure and Recovery
Service Strategy, Operations & Productivity
Social Impact of Services
Tourism Services
Transformative Service Research
Other Topics Related to Services
Special Sessions