Co-track chairs

Vitor Lima
ESCP Business School
Spain

Hope Schau
UC Irvine Paul Merage School of Business, University of California
Irvine, USA

Clarisse Pessôa
University of Minho
Portugal
Indicative Topics
- Socio-cultural considerations in service experiences and consumer journeys
- Service misbehavior, illicit service encounters
- Emotions, morals, and values in services
- Service atmospheres
- Socio-technical service systems
- Sensory servicescapes
- Services in moralized markets
- Inclusive/exclusive service encounters
- The politics and poetics of service encounters
- Critical studies on service ideologies
- Ritualized service consumption
- Market-oriented practice diffusion
Conference Tracks
AI/robotics in Services
B2B in Services
CCT in Services
Circular Services & Sustainability
Customer Experience &
Journeys
Data Science for Service
Digital Services
Healthcare and Wellness Services
Public, Not-for-profit and Governmental Services
Service Design & Innovation
Service Ecosystems & Institutions
Service Employment & Employees
Service Failure and Recovery
Service Strategy, Operations & Productivity
Social Impact of Services
Tourism Services
Transformative Service Research
Other Topics Related to Services
Special Sessions