Co-chairs
Cláudia Simões
Cláudia Simões is a Professor of Management at the School of Economics, Management and Political Science at the University of Minho in Portugal.
Her academic background is in management, in particular in the area of Marketing and Strategy. Previously she was Dean of the School of Economics and Management and is a founding member and current Director of the Center for Research in Business, Markets & Society.
Cláudia cooperated with the Open University/UK and held visiting positions at Loyola Marymount University (Los Angeles, USA); Henley Business School, University of Reading (UK); Faculty of Business and Economics, University of Melbourne (Australia); Scheller College of Management, Georgia Institute of Technology (USA); Warwick University (UK); Open University (UK).
Cláudia published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, European Journal of Marketing, Industrial Marketing Management, Business Ethics Quarterly, Studies in Higher Education among others.
Cristiana Lages
Cristiana Lages is an Associate Professor with Habilitation at the School of Economics, Management and Political Science at the University of Minho in Portugal.
During her career in the UK, Cristiana was Senior Research Manager at Elsevier (Oxford), Associate Professor at Henley Business School, University of Reading, as well as Senior Lecturer in the faculty of Loughborough University School of Business and Economics and a Lecturer at Leeds University Business School.
Cristiana held visiting positions at Boston College (USA), University of Cambridge (UK), Hanken School of Economics (Finland), National University of Singapore, University of Nottingham (Ningbo, China), Surrey Business School (UK), Istanbul Technical University (Turkey), NOVA School of Business and Economics (Portugal), among others.
Cristiana published in the Journal of Service Research, Journal of Business Research, Journal of International Marketing, European Journal of Marketing, Tourism Management, Social Science & Medicine, Psychology & Marketing, International Marketing Review, International Journal of Human Resource Management, reaching over 3400 citations.
Cláudia Simões
Cláudia Simões is a Professor of Management at the School of Economics, Management and Political Science at the University of Minho in Portugal.
Her academic background is in management, in particular in the area of Marketing and Strategy. Previously she was Dean of the School of Economics and Management and is a founding member and current Director of the Center for Research in Business, Markets & Society.
Cláudia cooperated with the Open University/UK and held visiting positions at Loyola Marymount University (Los Angeles, USA); Henley Business School, University of Reading (UK); Faculty of Business and Economics, University of Melbourne (Australia); Scheller College of Management, Georgia Institute of Technology (USA); Warwick University (UK); Open University (UK).
Cláudia published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, European Journal of Marketing, Industrial Marketing Management, Business Ethics Quarterly, Studies in Higher Education among others.
Cristiana Lages
Cristiana Lages is an Associate Professor with Habilitation at the School of Economics, Management and Political Science at the University of Minho in Portugal.
During her career in the UK, Cristiana was Senior Research Manager at Elsevier (Oxford), Associate Professor at Henley Business School, University of Reading, as well as Senior Lecturer in the faculty of Loughborough University School of Business and Economics and a Lecturer at Leeds University Business School.
Cristiana held visiting positions at Boston College (USA), University of Cambridge (UK), Hanken School of Economics (Finland), National University of Singapore, University of Nottingham (Ningbo, China), Surrey Business School (UK), Istanbul Technical University (Turkey), NOVA School of Business and Economics (Portugal), among others.
Cristiana published in the Journal of Service Research, Journal of Business Research, Journal of International Marketing, European Journal of Marketing, Tourism Management, Social Science & Medicine, Psychology & Marketing, International Marketing Review, International Journal of Human Resource Management, reaching over 3400 citations.
Cláudia Simões
Cláudia Simões is a Professor of Management at the School of Economics, Management and Political Science, University of Minho, Portugal, leading the Marketing & Strategy area. She holds a PhD in Industrial and Business Studies from the University of Warwick (UK).
Formerly the Dean of the School, she currently directs the PhD Programme in Marketing & Strategy. Her international experience includes visiting positions at Loyola Marymount University (USA), Henley Business School (UK), University of Melbourne (Australia), Georgia Institute of Technology (USA), Warwick University (UK), and Open University (UK).
Her research and publications focus on strategic marketing, corporate marketing (identity, image, brand, reputation), service management, and customer experience, featuring in prestigious journals such as Journal of Marketing, Journal of Business Research, and European Journal of Marketing.
Cláudia serves as Associate Editor for the European Journal of Marketing and International Journal of Consumer Studies and sits on the editorial boards of Journal of Services Marketing and Journal of Marketing Communications.
Her work has earned accolades, including the Shelby D. Hunt/Harold H. Maynard Award (2020) and best paper awards from AMA ServSig and Academy of Marketing.
She supervises doctoral and master students extensively and collaborates with institutions like InvestBraga and Bracara Augusta Foundation.
Cristiana Lages
Cristiana R. Lages is Associate Professor with Habilitation at the at the School of Economics, Management and Political Science, University of Minho. Previously, she was the Associate Director of the Service Management Lab and a researcher financed by Foundation for Science and Technology (Portugal) at CEGE, Universidade Católica Portuguesa, Portugal.
During her carrer in the UK, Cristiana was Senior Research Manager at Elsevier (Oxford), Associate Professor at Henley Business School, University of Reading as well as Senior Lecturer in the faculty of Loughborough University School of Business and Economics and a Lecturer at Leeds University Business School.
Cristiana held visiting positions at Boston College (USA), University of Cambridge (UK), Hanken School of Economics (Finland), National University of Singapore, University of Nottingham (Ningbo, China), Surrey Business School (UK), Istanbul Technical University (Turkey), NOVA School of Business and Economics (Portugal), among others. She holds a PhD from the University of Warwick, UK.
Cristiana has published papers in prestigious international journals, such as the Journal of Service Research, Journal of Business Research, Journal of International Marketing, European Journal of Marketing, Tourism Management, Social Science & Medicine, Psychology & Marketing, International Marketing Review, International Journal of Human Resource Management, reaching over 2200 citations. Cristiana comprises the Editorial Advisory Board for the Journal of Service Management.
She received financial support for research from several bodies, namely EUDOKMA Marie Curie, Banco Santander, Fundação para a Ciência e a Tecnologia, European Institute for Advanced Studies in Management (EIASM), Calouste Gulbenkian Foundation, Warwick Business School, The University of Warwick, Loughborough School of Business and Economics, the Bristish Academy, among others.
Conference Committee
International conference committee
Amy Ostrom, Arizona State University, USA
Bart Larivière, KU Leuven, Belgium
Christian Grönroos, Hanken School of Economics, Finland
Filipe Coelho, University of Coimbra, Portugal
Harrison Pugh, Florida State University, USA
Jochen Wirtz, National University of Singapore, Singapore
Jonas Holmqvist, KEDGE Business School, France
Kristina Heinonen, Hanken School of Economics, Finland
Lia Patrício, University of Porto, Portugal
Linda Alkire, Texas State University, USA
Mark Rosenbaum, The Citadel, USA
Matthew Alexander, University of Strathclyde, UK
Ray Fisk, ServCollab, USA
Sertan Kabadayi, Fordham University, USA
Sharon Beatty, The University of Alabama, USA
Local organizing committee
Alexandra Fontes, Assistant Professor, Management Department, UMinho
Ana Maria Soares, Associate Professor, Management Department, UMinho
António Azevedo, Associate Professor, Management Department, UMinho
Elisabete Sá, Associate Professor, Management Department, UMinho
Helena Guimarães, Associate Professor, Economics Department, UMinho
Joaquim Silva, Assistant Professor, Management Department, UMinho
Lígia Pinto, Associate Professor, Economics Department, UMinho
Marco Escadas, Assistant Professor, Management Department, UMinho
Tânia Montenegro, Assistant Professor, Management Department, UMinho